Brand Vision
Pioneering Elegant Mobility
in the New Energy Era
Brand Positioning
Preferred Brand for
Elegant Mobility Life

Beyond functionalism, but an elegant lifestyle.

LEPAS continuously expanding user value: "What I want is not
only a car, but also a lifestyle that expresses my own aesthetic,
choice and attitude."

Brand Proposition
Drive Your Elegance

To grace the world with brilliance, one must first master life with
elegance. 

When you choose LEPAS, you gain more than a car — you embrace
a touch of elegance and beauty in life, along with the confidence
to take control of your journey.

With elegance as your path and confidence as your guide, LEPAS
turns every ordinary road into a journey that shines with
self-assurance.

Brand Values
Leopard Aesthetics

Beauty is power, Elegance is attitude.

Inspired by the leopard's agile posture and natural curves, LEPAS blends
speed tension with fluid lines, creating vehicle designs that combine visual
impact and elegant temperament, emphasizing the beauty of "flexible
power."

Leopard Aesthetics is not just a design language but an attitude: bold, 
confident, subtly flamboy-ant, elegant yet sharp. LEPAS aims to empower
through aesthetics, awakening users' dual desire for "exquisiteness" and
"self-expression."

Brand Values
LEPAS Elegant Technology

Technology with warmth, intelligence for people.

LEPAS believes the true value of technology lies not in stacking specs
but in making every journey safer, more enjoyable, and closer to the
heart.

Centered on users' emotions and lives, we build intelligent safety
systems, exquisite third spaces, and multi-scene super-platform
experiences, using technology to address nuanced needs and making
exquisite mobility a daily companion and engine for life evolution.