LEPAS Shines at the 2025 Chery International User Summit, Where“Technology Meets Elegance”to Define a New Way of Life

From October 17 to 21, the 2025 Chery International User Summit was grandly held in Wuhu, Anhui. As Chery Group’s all-new new energy brand, LEPAS presented its brand philosophy, product strength, and technological foundation through a series of immersive, interactive, and tech-infused activities. In the presence of guests such as global mainstream media and distributor representatives, LEPAS showcased its positioning as the“Preferred Brand for Elegant Mobility Life.”

Long-Distance Testing and Interactive Fun: Multi-Dimensional Experience of LEPAS Product Strength

During the summit, the Global Journey of Elegant Driving (China Stop) and the Fun Test Drive offered guests a comprehensive experience of LEPAS L8’s product strength from both long-distance testing and scenario-based interaction.

In the Global Journey of Elegant Driving, participants drove the LEPAS L8 from Shanghai through Suzhou, Moganshan, and Xuancheng to Wuhu, spanning over 900 kilometers. Across diverse driving conditions including urban roads, expressways, and mountain curves, guests experienced the vehicle’s performance in range capability, intelligent driving, comfort, and environmental adaptability.

The Fun Test Drive brought interactive entertainment into the driving experience. Guests took part in simulated straight-line acceleration, slalom, and other complex road challenges, feeling the LEPAS L8’s precise handling and power control. They also experienced the convenience of Automatic Parking Assist (APA)and Remote Parking Assist(RPA). Through the vehicle-to-load (V2L) external power supply function, the LEPAS L8 powered coffee machines and grills on-site, transforming energy into everyday enjoyment. Meanwhile, the storage treasure hunt challenge highlighted the practical and thoughtful design of the LEPAS L8’s interior storage spaces, engaging guests in lively participation and showcasing the“elegant technology for daily life.”

Elegant Way of LEPAS Debuts: The World's First LEPAS Elegant Lifestyle House and Brand Showcase Define the Essence of“Elegance”

As a model space for elegant living, the world’s first LEPAS Elegant Lifestyle House officially opened during the summit. Guided by the concept of“A car, A neighborhood, A lifestyle,”the lifestyle house took the form of a miniature community, where LEPAS L8, LEPAS L6, and LEPAS L4 were naturally integrated into three immersive scenes—“LEPAS Space”with Leopard Aesthetics,“Memory Lane” of creative inspiration, and“Time Café” for aromatic moments. Here, the car is no longer an isolated means of transportation, but a carrier that blends seamlessly with lifestyle aesthetics, cultural taste, and moments of relaxation—attracting numerous celebrities and public figures, including Ban Ki-moon, the 8th Secretary-General of the United Nations; Ybg. Mr. NG KAI SENG, Minister-Counsellor of the Embassy of Malaysia in China; JeryL Lee, Malaysian singer; and Sanly Liu, Miss Universe Indonesia 2025.

Following this, the LEPAS Brand Showcase & Elegant Technology Launch officially introduced the brand’s technological cornerstone—LEPAS Elegant Technology, which supports the philosophy of Elegant Driving. The launch elaborated on LEPAS’s brand DNA, core values, and strategic roadmap, unveiled the full connotation of Elegant Technology, and announced the Global Distribution Agreement Signing Ceremony and Global Elegant Lifestyle Partner Program. As a global declaration of“LEPAS Elegant Technology,”the event established a shared international understanding of the concept, defined the brand symbol of an elegant lifestyle, and marked the beginning of LEPAS’s global commercial and user ecosystem.

Safety Quality Verification: Public Safety Test Builds a Foundation of Confidence

For an automotive brand, safety is the foundation of quality and the cornerstone of trust. During the summit, LEPAS held its first-ever open safety test, in which the LEPAS L8 underwent three rigorous trials—the Bottom Scraping Test, Fording Obstacle Test, and Rollover Test—to verify its five-star safety standard.

This open and transparent demonstration not only proved the LEPAS L8’s exceptional structural integrity and reliability but also delivered a powerful message: true elegance stands on uncompromising safety.

From product experience to brand presentation, and from rigorous safety validation to ecosystem co-creation, LEPAS perfectly integrated technology and elegance throughout the 2025 Chery International User Summit. Together with Chery Group’s AiMOGA Robot, the“human assistant,”and the diverse ecosystem exhibition covering multiple lifestyle scenarios, LEPAS illuminated the summit and set a new benchmark for Elegant Driving in the new energy era.