Expanding Worldwide, LEPAS Embarks on a New Journey of Elegant Living with “Drive Your Elegance”

Chery Group’s new energy brand LEPAS has been on the move this year. Following its global brand debut in April and its first overseas launch in July, the brand is once again achieving a milestone, continuing to build international momentum. Backed by Chery’s 22 consecutive years ranking as China’s No.1 vehicle exporter and the trust of more than 17.44 million global users, LEPAS is accelerating its entry into the premium global mobility market with a clear positioning as “Preferred brand for elegant mobility life.”

The name LEPAS merges “LEAP” and “PASSION,” symbolizing agility and vitality while reflecting a dual pursuit of elegance and passion. Its brand philosophy is rooted in a deep understanding of modern urban elites—individuals who juggle personal, family, and professional responsibilities while seeking a lifestyle defined by aesthetics, value, safety, and self-expression. For them, a vehicle must not only meet daily commuting needs but also embody personal taste through design.

The brand proposition “Drive Your Elegance” is LEPAS’s direct response to that aspiration. It conveys the idea that a car can elevate one’s sense of style and confidence. Choosing LEPAS means more than owning a vehicle—it adds elegance and sophistication to life while empowering drivers with a sense of mastery over their journey. “Drive” goes beyond transportation to represent confidence and control over life, career, and passion, while “Elegance” highlights beauty, refinement, and taste. Together, they turn ordinary roads into journeys of self-assured brilliance.

This vision comes to life through Leopard Aesthetics, LEPAS’s design philosophy, which seeks to transform premium cars from “cold machines” into “essentials of an elegant lifestyle.” Inspired by the agility and natural curves of a leopard, Leopard Aesthetics blends dynamic lines with graceful proportions, achieving both power and refinement. The flagship SUV L8 embodies this concept with a streamlined silhouette, distinctive vertical-pupil headlights, and a rounded grille. Its design captures the raw energy of a sprinting leopard while maintaining an elegant presence. The model’s debut at the Indonesia International Auto Show drew significant attention.

As a key pillar of Chery Group’s globalization strategy, LEPAS benefits from strong foundations. Chery, ranked No. 233 on the Fortune Global 500 and the fastest-rising automaker on this year’s list, has surpassed 5 million cumulative vehicle exports—the first Chinese brand to reach this milestone. Supported by eight global R&D centers, rigorous validation across 44 countries and nine regions, and a comprehensive worldwide sales and service network, LEPAS enjoys robust technical, product, and market capabilities.

On the technology front, LEPAS’s Super Hybrid system achieves thermal efficiency of 44.5%, placing it among the global leaders. It delivers 4.2 liters per 100 kilometers fuel consumption in charge-depleting mode and a combined range of over 1,300 kilometers, directly addressing concerns over fuel efficiency and range. Its smart cockpit, powered by the 8155 chipset, supports multimodal voice interaction, delivering an elevated driving experience.

From a product perspective, LEPAS will launch five new models within three years, covering key mainstream segments. The elegantly positioned L8 SUV will debut in Q4 2025, followed by the L6 for trendsetting creators and the L4 for younger consumers. Guided by the localization principle “In somewhere, For somewhere, Be somewhere”, LEPAS aims to establish 1,200 global outlets and achieve annual sales of 500,000 units, bringing premium mobility experiences to users worldwide.

At the upcoming 2025 Chery International User Summit in October, LEPAS will showcase its latest achievements in product, technology, brand, and user ecosystem, working with global partners to open a new chapter in elegant living and mobility.