LEPAS Makes European Debut in Turin, Taking Its Global Strategy to the Next Level

Recently, LEPAS, the new global new energy brand from Chery Group, unveiled its first model—the LEPAS L8—at the Salone dell'Auto di Torino in Italy, marking its official debut in the European market. This appearance not only represents a major milestone in LEPAS’s global expansion but also signals a strategic shift from simply “exporting products”to delivering“brand value”on the world stage.

On the product side, LEPAS is winning attention with precise market positioning and solid technical strengths. As the brand’s first production model, the LEPAS L8 is positioned as a mainstream benchmark SUV targeting urban professionals. With a body length of 4,688 mm, a 2,800 mm wheelbase, and 970 mm of rear legroom, the LEPAS L8 offers a spacious cabin experience. It also features Chery Group’s super hybrid system, which delivers high performance, low fuel consumption, and a quiet ride—raising the standard for urban mobility. Meanwhile, LEPAS applies its“Leopard Aesthetics”design language, blending power with elegance to align with European tastes in style and refinement. The intelligent cockpit and comprehensive safety suite further enhance its appeal among metropolitan professionals seeking elegant and worry-free mobility.

But LEPAS’s global strategy goes well beyond product exports. At the brand level, LEPAS moves past purely functional narratives, reimagining the car as a vehicle for lifestyle and aesthetics. Positioned as the“preferred brand for elegant mobility life,”and guided by Chery Group’s global philosophy of“In somewhere, For somewhere, Be Somewhere,”LEPAS is committed to deeply integrating into the European market. The brand is actively building a comprehensive sales and service network designed to meet local user needs with precision. Its brand proposition, Drive Your Elegance, is about empowering users with style and presence. At the Salone dell'Auto di Torino, everything from booth design to storytelling expressed this ethos—showcasing not just cars, but a vision of an elegant way of life.

From a global rollout perspective, LEPAS is accelerating its expansion. After making its world debut in Indonesia, the brand’s appearance in Turin marks another critical milestone in its international strategy. Launching in Italy—home to a rich automotive culture—underscores LEPAS’s ambition to elevate its brand value in Europe and paves the way for deeper market penetration. Backed by Chery Group positioned as China’s No.1 passenger vehicle exporter for 22 consecutive years and a global user base of more than 17.72 million, LEPAS is rapidly building out its overseas sales and service system to accelerate its European presence.

Following its successful European debut at the Salone dell'Auto di Torino, LEPAS is set to take the global stage once again. On October 17, the 2025 Chery International User Summit will officially open its doors. As Chery Group’s all-new global new energy brand, LEPAS will present itself as the “preferred brand for elegant mobility life,”sharing its brand philosophy of “Drive Your Elegance” with users worldwide. At the summit’s ecosystem exhibition, LEPAS will engage visitors through product experiences, technology showcases, and user co-creation activities. Meanwhile, AiMOGA—representing Chery Group’s strategic leap from automotive manufacturing to embodied intelligence—will also make its appearance, jointly unveiling a forward-looking blueprint for the future of intelligent mobility. 

From Turin, Italy, to Wuhu, China, LEPAS is redefining the meaning of elegant travel. We look forward to joining you on this journey to Drive Your Elegance and embrace a more elegant life.