Double Global Debut — Elegant Lifestyle House and LEPAS Elegant Technology Redefine Elegant Driving

On October 17, during the 2025 Chery International User Summit, LEPAS celebrated two milestone moments—the grand opening of its first Elegant Lifestyle House and the LEPAS Brand Showcase & Elegant Technology Launch. Together, these unveilings—from immersive space design to forward-looking technology—illustrated LEPAS’s positioning as the“Preferred Brand for Elegant Mobility Life.”

A Lifestyle Experience Beyond the Showroom

Breaking away from the conventions of automotive showrooms, the LEPAS Elegant Lifestyle House reimagines space as a miniature urban block, featuring three themed zones: LEPAS Space, Time Café, and Memory Lane.

LEPAS Space showcases flowing light art, with the flagship LEPAS L8 embodying power and poise. In Time Café, the aroma of coffee mingles with relaxed sophistication as the LEPAS L6 demonstrates the harmony of design and intelligence. On Memory Lane, the vibrant LEPAS L4 reflects youthful energy and modern flair, redefining urban mobility.

Beyond display, the Lifestyle House will serve as a multifunctional hub for brand livestreams, user engagement, media interactions, and small-scale launches. It also provides a replicable model for global dealerships and events—an evolving bridge for user co-creation that turns elegant life into shared experience.

From a car and a neighborhood to a lifestyle philosophy, LEPAS is redefining the boundaries of mobility and living in the new energy era. The LEPAS Elegant Lifestyle House is not merely an exhibition but a vision for living, inviting every explorer of exquisite elegance to discover their own unique elegance here.

Global Launch of LEPAS Elegant Technology: Defining“Elegant Driving”

At the LEPAS Brand Showcase & Elegant Technology Launch, LEPAS introduced LEPAS Elegant Technology, a defining milestone that establishes the global recognition of“Elegant Technology”as part of its identity and user ecosystem.

In front of guests from over 40 countries, LEPAS CEO Zhai Xiaobing shared the brand’s founding vision—rooted in users’desire for refined control and life-enriching driving experiences. He emphasized that LEPAS is not an offshoot of other brands but an independently developed global new-energy marque, built from the ground up with Chery Group’s core resources.

The LEPAS Elegant Technology framework blends Leopard Aesthetics, Elegant Technology, and Exquisite Space, transforming elegance into a tangible experience. It is based on a forward-engineered platform and advanced three-electric technologies for efficient, stable, and sustainable performance; an intelligent cockpit that offers emotional connection; and uncompromising safety as the foundation of peace of mind.

Strategically, LEPAS aims to become the global synonym for“Elegant Driving,” unveiling plans to launch eight new models within three years and establish a distinct, elegance-driven marketing system to cover major international markets. The launch also introduced the Global Elegant Lifestyle Partner Program, with its first founding partners marking a new phase of user co-creation and ecosystem development.

From immersive lifestyle spaces to pioneering technology, LEPAS is redefining the boundaries of new-energy mobility. Meanwhile, the Chery Ecosystem Exhibition at the summit showcased diverse lifestyle products—from sunshades and pet kits to car refrigerators—while Chery’s AiMOGA robot, acting as a“human assistant,” demonstrated multi-scenario applications. Together, they underscored Chery Group’s integrated innovation across products, technology, and lifestyle.